Our Story | Lots of Powder

LOTS OF POWDER is a multi-brand concept store that embodies the contemporary lifestyle of the modern luxe traveler. Carefully curated by a group of ski and snowboard enthusiasts, our vision is to bring the exclusive, cult and niche brands around the globe to you. 

Apart from our multi-brand edit, LOTS OF POWDER has debuted our own winter sports boutique label. Designed and tested in Japan, our products are born in the winter mecca and are built for peak performance, safety, and style.

Discover Lots of Powder, an edit of the most stylish ski ensembles and performative gadgets for this season, a collaboration between famed brands both international and Japanese, online and in store today.

At LOTS OF POWDER, we showcase an array of specialized goods hailing from Monte Carlo, Paris, Hong Kong, England, and Japan - all coming together in one marketplace. From functional heated garments to après ski outerwear, we cater for those who indulge in luxury, value performative gear, and above all - relish adventures in the snow.

LOTS OF POWDER Capsule Collection 

Born in the Hokkaido, curated for both men and women, our products are created with performance as the central focus, and aesthetic as the secondary goal. Using the best technology in the market and tested over a lengthy trial period during the coldest powder days - we guarantee uncompromising quality in our products. 

LOTS OF POWDER reflects an insider knowledge of Niseko's culture and the necessities one needs to thrive here during winter. With over 10 years of experience of living in winter here, our team has witnessed this small ski town grow to become the winter haven it is today. 

Heated GlovesEquipped with an all-round heating technology that ensures uniform heating over the entire hand and a plush interior lining. 


LOTS OF POWDER Pro Magnetic Mirrored Ski Goggles, This rimless and stylish mirrored ski goggle gives you an excellent peripheral vision on the slopes. Features easily interchangeable magnetic lens with a side lock for maximum safety. Made in Italy anti-fogging lens with nanotechnology enables smooth air-flow system.




Heated ThermalsIntegrates the latest warming technology within the seams of this ultra-light, durable thermal. PSE approved, low voltage and long-lasting battery life.

 All LOTS OF POWDER products are designed and tested in Japan. 



Lots of Powder features a diverse collection ranging from winter couture, ski gear, heat tech wear, gadgets and accessories - designed to delight and amaze, we focus on ground-breaking, exciting, new and award-winning products, a curation designed to transport the wearer from the slope to the city. We are the exclusive stockists of international brands such as RurocDJIHigh Society, Kelly, Moon Boot, KRUF, KnitWarm and ReineDeer.


Stand out from the crowd in our ski gear edit: featuring stunning handmade ski creations from Japanese brand Reinedeer, Ruroc's ultra-cool ski/snowboard/skate helmets, and High Society's glamorous performance wear, we provide gears that are unique and efficient for charismatic adventurists.



Ruroc RG1-DX helmet range - Asian fit/Western fit available. In helmet audio compatible, magnetic chin strap, ventilated system, fog-free magnetic lenses & goggles. Protection up to -20C.

ReineDeer, Handmade Ski [Gold Leaf]Reinedeer’s skis are designed to encapsulate Japanese culture and art. Hand-crafted by a ski-making master who previously made skis for the European national team of the World Cup.



High Society Animal Print Ski Jacket Made in Europe, these jackets feature Valtherm lining, softshell outer WB-400 from Swiss manufacturer Schoeller and are insulated with 90% down. 



An ode to classic Hollywood and vintage Vogue editorial spreads.

MoonBoot The Original The original design from Moon Boot since the 1970s. Retro yet avant garde, these boots are a winter classic and provides ample protection up to -30c.

Superbe Paris Natural Fur Collection - Superbe is a couture collection comprised of stellar design using the finest, highest standard natural furs in the market. 

KRUF - Founded in 2009, Kruf is a Hong Kong label that creates elegant fur pieces with exceptional quality and comfort.



From heated clothing by award-winning brand KnitWarm to an array of drones and cameras from DJI, look no further to get yourself kitted up for long hours of fun in the snow. 

KnitWarm range Award-winning and stylish heat conductive smart textile. Fabricated with Merino wool, all KnitWarm products have app synchronized warming technology. Invented, designed and made in Hong Kong. 

DJI Mavic Air Drone Fly More Combo - The world's leading brand for easy-to-fly drones and aerial photography systems.



Today, style and functionality are more intricately connected – and expected – than ever before. It’s a curation of pieces designed to transport the wearer from the slope to the city.

Lots of Powder is the new retail star featuring a container space overlooking the busy main Zaka street, right next to the food truck and Hyatt House Niseko. We're sure to have something for everyone in store! 

Our store is open daily throughout the winter season, from December 2019 until March 2020. 

Address: Sasayaki-zaka Street, Kutchan, Abuta District, Hokkaido 044-0081, Japan

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